Our Vision- our roadmap to the endless horizon
My definition of vision- The act and art of planning success through optimism, positive thinking, being grateful and the manifesting of good will amongst the people and companies that we come in contact with and do business with.
Our vision is to own and operate a minimum of 10,000 .com.au, .net.au domains, other TLD’s and websites by July 2010 and to be on the ASX by July 2011. Our strategy is simple: Be positive, have faith, have fun, enjoy the ride, make friends, drink beer (James not Barry), donate to charitable organisations, work hard, be fair, watch our competitors without focusing on them, remain humble and above all, be ourself.
In order to achieve our goal with this vision, as you can see with our company only owning approximately 2,500 domains, we’re in the market to buy domains today. Email me and let me know what domain or domains you have, what your accepting price is and then we can talk. I can share with you right up front that I do not like negotiating. With this said, I’m not beyond negotiating, but I like to do business professionally, quickly and for both people to win in the deal. If you do email me, be prepared for a counter offer and most offers are good for only 24 hours. Now that we understand that I kiss on the first date, let’s go out! 
2009 VISION UPDATE
It’s been approximately 6 months since I first wrote our vision statement. I was told a lot of companies don’t have a “vision page” and people actually wondered why I placed one within our website. I believe in vision. I believe in visualising what I am doing today as well as tomorrow and into not only next year, but even beyond. If someone doesn’t have goals that are written down, then they’re called aspirations and lots of people can have those, but they seldom become achievements.
I will go ahead and stretch my imagination and even write this down on my vision board in my office. “I now see Pacific Octane Pty Ltd owning and operating over 50,000 websites by July 2011. I see us reaching our intial business plan goal of 10,000 by 2010 early and having 10,000 by June 2009.”
We are moving forward. Did someone say “global meltdown”? Did someone say “recession”? We are growing exponentially every month and are looking to do big huge monstrous GYNORMOUS things in 2009. My question to you is this: Are you watching or are you doing?
2010 VISION UPDATE
When synergy is formed and exponential growth hits a trajectory that is almost to a point of disbelief, you know that you’re on the right track and you had better hang on for the ride because it’s only going to speed up even quicker. Looking back over the last 2 years of fun, I have now come to appreciate even more the knowledge, understanding and vision that 2 people can share in a common goal. I have chosen the word fun over the word work. Having approximately 6 days off the first year and about 20 days off the 2nd year whist working 70 to 80 hours per week, I can say that this has been one of the most extremely enjoyable experiences of my life. My vision from the years above on 2008 and 2009 can be recognised and explained for my vision of 2010.
It took me almost 5 months to chart out my vision for our company of 2010. My goal of 2009 of owning 10,000 domain names was restructured midyear amongst a few other strategies that we put into place with a bigger end goal. Our 2010 goal is the same as what my vision for 2009 was and that is to own 10,000 domain names. We are currently close to that and although I will not disclose exactly how many domain names we do own, I can assure you that our vision track has also changed in that we are no longer seeking to go the ASX route. We like our k.i.s.s. system that is in place with our company and we are enjoying too much fun in the way that we are conducting business.
I do however believe that we will have another 2 or 3 corporate clients of Australia come on board with our company as now we have established case studies to prove our work and our price to service ratio is not found here in Australia often amongst the advertising, media and seo industries. Our business models that we have been working on now for 17 months are going to be launched in July after a short private prelaunch in June.
James Wester
